Strategic Plan for Eco-travel Essay Example | Topics and Well Written Essays - 4250 words

Strategic Plan for Eco-travel - Essay Example This "Strategic plan for Eco-travel" essay outlines the necessity of strategic plan to make every business successful. The author analyzes a new business concept such as Eco-travel and a strategic plan for it. Eco-travel is a small scale business operating in the tourism sector and it is concerned with the provision of hospitality services to customers who mainly visit local community tourist attractions which are often overlooked by other big, established players in the same industry. This is a new business concept in the tourism sector which is dominated by established corporations. The customers mainly comprise of people from local communities as well as others from the neighbouring communities. Regional as well as visitors from different parts of the country are not excluded. The idea of this service was conceived after realising that established tourist operators often shunned local community resort centres as these were often regarded as small. Competitive prices will be offere d in order to stimulate business in this new tourism sector. â€Å"To provide a platform where all our customers can gain knowledge about their local heritage through promoting community tourism in a bid to bridge the knowledge gap existing among targeted clients.† Knowledge management is a key to the success of the company given that it is primarily concerned with educating people so that they become aware of the essence of protecting the environment in order to preserve their local natural heritage. In this case, the mission of the organisation demands that the knowledge base as well as capacity building among the targeted consumers have to be increased in order for the business to achieve its set goals. Measures have to be put in place to enable free acquisition, sharing and processing of information that can be in turn converted into valuable knowledge to the organisation. 1.2 Vision for Eco-travel â€Å"We are committed to become a leading community tour operator through responding to customer needs and changes that may take place in the market at competitive rates that are unmatched.† The organisation’s overall vision is mainly concerned with becoming a leader in the local community tourism sector in the future through harnessing on the strategy of knowledge creation management among the stakeholders involved. In order to achieve this feat, the company will primarily focus on quickly responding to the needs of the customers as well as constantly scanning the bu siness environment for any changes that may affect its operations. The